Cadbury's Secret Santa Chief Postal Officer Jeff surrounded by outgoing deliveries.
In this campaign for Cadbury's Secret Santa, we set out to evoke a sense of mystery and anticipation at the iconic Bourneville factory on a cold winter night. The protagonist, Jeff, is depicted meticulously preparing for the annual anonymous, gifted chocolate deliveries.
As the Junior Creative, I played a key role in shaping the narrative and visual tone of the campaign. I worked closely with the team, contributing to the campaign’s conceptual development from conception to production.
These images were featured across all paid media channels in the UK.
Photographer: Ray Burminston
Account Director: Gigi Riddle
Producer: Claudine Dignadice
Creative: Katie Ramsden
Art Department: Soo Hahn Young
Retoucher: Alice Constance
Agency: Wonderhatch
Account Director: Gigi Riddle
Producer: Claudine Dignadice
Creative: Katie Ramsden
Art Department: Soo Hahn Young
Retoucher: Alice Constance
Agency: Wonderhatch